This week, Sheikh Mohammed, Ruler of Dubai and Vice President of the UAE, issued an open letter to citizens and residents explaining legislative and regulatory priorities. These included taking a firm stance on Emiratisation, placing controls on property development and ensuring the countries reputation was not damaged by use of social media. As a result, the Cabinet has instructed the National Media Council to control social media sites and ordered the Government Communication Office of the General Secretariat of the Cabinet to monitor live news and social media feeds. In addition, following on from this open letter, Sheikh Hamdan, Crown Prince of Dubai has instructed the General Secretariat of the Executive Council to lead efforts on Emiratisation and has given them a deadline of two weeks to issue a plan with initiatives.