The UAE’s National Media Council has clarified influencers must be authorised to run advertisements on their social media sites. They must be approved by the Council. This is in line with regulations issued in 2017 by the country’s Cabinet. Advertisements involving health or pharmaceutical products and medical equipment will have to be approved by the Health and Prevention Ministry. All information in the advertisements has to be correct and there should be no errors in the names or specifications about the products. Advertisements must not be vague, ambiguous or unclear; contain false or misleading claims, use fabricated images, exaggerate the product or service being advertised or cause confusion between names, products or activities. The advertisement’s identity should be transparently defined and use clear and unconfusing language. Firms and individuals who don’t comply with the rules will be fined.