Saudi Gazette, 17 March 2024: Saudi Arabia’s Commerce Ministry has announced it has launched an initiative to evaluate e-stores with artificial intelligence.

The initiative was launched to mark World Consumer Rights Day and is aimed at helping merchants understand store evaluations.

It is also aimed at offering them opportunities to improve their scores by adhering to 11 standards.

These standards include displaying the commercial registry number, necessary licences and tax number on the homepage. They also include registering the store’s link in the registry and the Saudi Business Centre platform and providing policies for protecting consumer data and privacy.

In addition, they include policies for replacements, returns and refunds as well as dealing with customer complaints and suggestions.

They include polices on consumer rights and duties for shipping and delivery too.

The standards require e-stores to offer easy means of communication for customer service as well.

They also require e-stores to ensure the website is secure and of high quality. This will take the site speed, ease of use, and HTTPS link with cybersecurity protection into account.

Finally, they include verifying all fines imposed on the e-store have been paid.

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