Khaleej Times, 15 August 2024: Dubai’s Roads and Transport Authority (RTA) has released an updated manual governing outdoor advertising across the city

The 112-page Out-of-Home (OOH) Advertising Manual which has been issued in collaboration with Dubai Municipality and Dubai’s Department of Economy and Tourism covers areas including the types of images, measurements, lighting, dimensions, locations, which can be used for outdoor advertising.

Signages must not obstruct building facilities and emergency exits. The required clearance area will be determined according to the type and capacity of escapes from exits.

Signs should be oriented in a way that does not create headlight reflections in a driver’s line of sight. It is advised advertisers angle a sign five degrees away from right angle to the driver’s line of sight to minimise headlight reflections.

Signage or signage structure must not protrude onto road carriageways or paved parking surfaces..

All freestanding signage within row must not overhang over the road carriageway, and should be setback from the carriageway at a reasonably safe distance. There must also be a reasonably safe vertical clearance from the level of the carriageway or footpath.

Certain freestanding signs must be setback at a reasonable distance from traffic signals.

Advertisements must not imitate a traffic control device such as traffic lights.

Certain freestanding large and medium advertisements (such as unipole or megacoms) must not have dominant colours that compete with the colour of large traffic signs (including directional, tourist and information signs)/ Advertisements must not contain reflectors, which could be mistaken for a traffic control device at night.

Advertisements should not contain messages that are distracting or otherwise inconsistent with road safety.

They should also be legible and a clear font of at least 150mm high is advisable.

Advertisements should not contain large areas of red display if they are illuminated as in wet, night-time conditions these could be confused with traffic lights or vehicle lights.

Finally, video and animated signs, including any signs which contain any portion of video and/or animated content, will not be approved on road reserves or if they are visible to drivers.

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