The Daily Tribune, 26 February 2025: Bahrain is set to impose stricter penalties on misleading advertising, with a new government-drafted bill proposing fines of up to BD20,000 and potential jail time for offenders.

The legislation, currently under review by Parliament’s Public Utilities and Environment Committee, aims to eliminate harmful advertising practices and streamline the licensing process.

The bill seeks to amend Bahrain Law No. 14/1973, introducing tighter controls on advertising, particularly for roadside promotions and commercial displays overseen by the Municipalities Affairs Ministry.

Under the proposed regulations, violations such as advertising without a licence, breaching licence conditions, providing false information, or using unlawful means to secure a permit could result in jail terms or fines ranging from BD1,000 to BD20,000.

Additionally, obstructing ministry inspectors or concealing necessary records and documents would incur penalties.

Each infraction would be treated individually, with courts mandated to order the removal of unauthorised advertisements at the advertiser’s expense.

The bill defines advertising as any medium intended to inform the public or a specific group about a product, service, or offering, encompassing visual, audio, or illuminated adverts, as well as those made from materials like wood, metal, paper, fabric, plastic, or glass.

Advertisers would be required to obtain prior approval from the relevant authority before displaying content.

The ministry would have the authority to inspect advertisements and remove those that violate the rules, providing advertisers with at least 15 days’ notice before removal and requiring them to cover the cost of restoring the site.

The ministry could also revoke an advertising licence permanently or temporarily.

Penalties would apply to each offending advertisement, and anyone who removes, damages, or defaces a licensed advertisement, or any part of it, would face a separate fine of up to BD1,000.

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