Bassam Al-Azzeh is a senior associate in the field of intellectual property (IP), Customs and International Trade, with more than a decade of experience in the Middle East and North Africa (MENA) region. He advises and represents clients on a wide range of legal services related to IP matters across various sectors, such as FMCG, tobacco, media, technology, pharmaceutical, automotive, and luxury brands.

Bassam is a well-rounded and versatile legal professional, who can provide high-quality and tailored solutions for his clients’ IP needs including:

Trademark prosecution: He can assist clients with trademark clearance, registration, renewal, and portfolio management in every jurisdiction in the region, as well as advise them on the protection and development of their brands and non-traditional trademarks.

Enforcement and litigation: He can help clients design and implement effective enforcement strategies and work with enforcement agencies to take anti-counterfeiting and infringement actions. He can also represent clients in IP disputes before authorities.

Copyright and media: He can advise clients on the protection and enforcement of their copyright and related rights, as well as assist them with copyright recordation and assignment. He can also represent clients in media disputes.

Competition and consumer protection: He can advise clients on the compliance with competition and consumer protection regulations in the region, as well as assist them with product recalls, price increases, unfair commercial practices, and exploitation of IP rights.

IP transactions: He can advise clients on the IP aspects of various commercial transactions, such as licensing, assignment, co-existence, and joint ventures.

Labelling and standards compliance: He can advise clients on the standards and regulations governing the labelling of various products, as well as assist them with obtaining approvals for the importation and distribution of their products. He can also advise clients on the compliance with health warnings, country of origin, pictorials, and other labeling requirements.

Domain names and online enforcement: He can assist clients with retrieving their domain names from cyber-squatters and infringers through filing complaints with the World Intellectual Property Organization (WIPO) Arbitration and Mediation Center or other relevant authorities. He can also assist clients with taking down infringing material from social media platforms and other online sources.

Bassam has a proven track record of success in the MENA region and a deep understanding of the IP landscape and the challenges and opportunities that clients face.